FMCG & Retail Employee Tracking Software

FMCG Challenges

FMCG & Retail Challenges Solved with Masar360

Masar360 helps FMCG and retail businesses manage distributed field sales teams, oversee store visits, and maintain consistent on-ground execution. Our field employee tracking software offers real-time visibility, GPS tracking, and performance insights to enhance team productivity and streamline retail operations.

Limited Visibility of Sales Team Locations

Managers may struggle to know where sales representatives are and how effectively they are covering their assigned territories.

Solve it with live GPS tracking and map visibility

Difficulty Verifying Store Visits

Without reliable activity records, it can be difficult to confirm store visits and identify gaps in field execution.

Solve it with real-time visit tracking and activity logs

Limited Insight into Routes and Coverage

Without route data, managers may lack visibility into daily travel patterns and territory coverage.

Solve it with route history and movement insights

Limited Visibility into Retail Field Execution

Managers may not have timely updates on store activities, making it difficult to monitor compliance and evaluate field performance.

Solve it with visit notes, photos, and detailed reports

Time-Consuming Expense Management for Field Teams

Manually recording travel and daily expenses can result in delays, errors, and limited accountability across field operations.

Solve it with automated expense tracking and approval workflows

Inconsistent Attendance and Work Reporting

Manual attendance and work reports may not accurately reflect field activity or actual working hours.

Solve it with GPS-based attendance tracking and reporting

Built for FMCG & Retail

Advanced Employee Tracking Features for FMCG & Retail

Masar360 enables FMCG and retail businesses to monitor field employees, track store visits, and strengthen on-ground execution through real-time visibility and advanced tracking capabilities.

Real-Time Sales Rep Tracking

View sales representatives and field staff on a live map to monitor their locations, movements, and daily field activities in real time.

High-Accuracy GPS Tracking

Track field teams with precise GPS data to monitor territory coverage and ensure sales representatives are working within their assigned areas.

Battery-Optimized Tracking

Maintain continuous field visibility throughout the workday while minimizing battery usage for uninterrupted employee tracking.

Full-Day Route Playback

Review the complete movement history of sales representatives to confirm store visits and understand territory coverage throughout the day.

Stop & Idle Time Monitoring

Identify extended stops, inactive periods, and gaps in field activity to better understand how teams spend their working hours.

Distance & Travel Insights

Access detailed information on distance traveled, travel duration, and overall field movement to evaluate team efficiency.

Real-Time Store Check-Ins

Sales representatives can check in and out of retail stores with precise timestamps and location-based tracking.

Visit Proof with Notes & Images

Capture shelf photos, notes, and field updates during store visits to maintain clear visibility into retail execution.

Store Visit Logs & History

Keep a complete record of store visits with organized activity history, without relying on manual reports or follow-ups.

On-the-Go Expense Entry

Sales reps can instantly record travel and daily expenses from the field, with receipt uploads for easy documentation.

Multi-Level Approval Workflows

Manage expense approvals through customizable workflows for quicker reimbursement processing.

Expense Reports

Generate detailed reports to monitor field spending and maintain better financial control.

Rep Performance — Today

● Live

Rohit Kumar — Zone A

14/16

Priya Mehta — Zone B

12/16

Amit Shah — Zone C

9/16

Shelf Audit Summary

Last 30 days · 312 outlets

↑ 18% MoM

91%

Compliance

312

Outlets Audited

Issues Found

47 audits completed today with photo proof

Works in Zero-Network Zones

Rural areas no problem. All data syncs automatically on reconnect.

Always On

How It Works

A Day in the Life of a FMCG Team with Masar360

From morning check-in and territory coverage to store visits and end-of-day reporting, every step of your field sales workflow is automated, tracked, and verified in real time.

9:00 AM — Start of Day

GPS Check-In & Territory Start

Sales reps check in using the mobile app, and Masar360 instantly starts tracking their movement while marking the beginning of their daily territory coverage.

Auto-verified Attendance

GPS-verified, tamper-proof, synced instantly to manager dashboard.

Checked in — 9:03 AM, Satellite Area

11:30 AM — On Field

Live Tracking & Territory Coverage

Managers track sales reps in real time, monitor their movement across assigned areas, and ensure proper territory coverage without constant follow-ups.

Coverage Status — In Progress

5 stores visited · 3 nearby · 1 missed flagged

2:30 PM — Store Visits

Retail Visits & Execution Updates

Sales reps check in at stores, capture shelf photos, add notes, and log updates to ensure visibility into on-ground retail execution.

Retail Visit — Completed

Shelf photo captured · Notes added · Issue flagged

70% of daily target

6:30 PM — End of Day

Report & Expense Submission

A complete summary of visits, movement, and activity is generated. Sales reps submit travel expenses with receipts for quick approvals.

Day Summary — Auto Generated

Visits

94%

Audit Score

₹820

Expenses

Measurable ROI for FMCG & Retail Teams

Average results achieved by FMCG companies within 90 days of implementing Masar360.

45%

Increase in Daily Store Visits

30%

Improvement in Territory Coverage

35%

Increase in Field Team Productivity

10h

Admin Time Saved per Week

What You Get Immediately

Live sales rep tracking from Day 1
Verified store visits from Day 1
Complete territory visibility from Day 1
Automated daily reports from Day 1

Other Industries We Serve

Logistics & Supply Chain

Real Estate & Property

Pharmaceuticals

Marketing Agencies

Construction

Telecom & IT

Home Healthcare

BFSI & Insurance

FMCG & Retail Field Team Tracking Software