Field Team Tracking Software for Marketing Agencies

Marketing Challenges

Marketing Agency Challenges Managed with Masar360

Masar360 helps marketing agencies coordinate field teams, monitor campaign execution, and maintain consistent standards across locations with real-time tracking and actionable insights.

Limited Visibility into Field Team Activity

Marketing agencies may struggle to know where promoters are and how effectively campaigns are being carried out across different locations.

Managed with live GPS tracking and map visibility

Unverified Campaign Activities

Promoters may report completed tasks without sufficient verification, creating accountability gaps and making client reporting more difficult.

Managed with real-time activity tracking and visit logs

Managing Multiple Campaign Locations

Coordinating campaigns across multiple cities can make it challenging to maintain consistent execution and monitor each location effectively.

Managed with centralized tracking and location visibility

Delayed Campaign Reporting

Manual or delayed updates can make it difficult for agencies to provide clients with timely information about campaign progress and field activities.

Managed with real-time activity updates and instant reports

Manual Expense Tracking for Field Teams

Manually recording travel and campaign expenses can lead to errors, processing delays, and limited financial transparency.

Managed with automated expense tracking and approval workflows

Inaccurate Attendance & Work Hour Tracking

Traditional attendance systems may not accurately reflect promoters’ actual working hours and field activity.

Managed with GPS-based attendance tracking and reports

Built for Marketing Agencies

Advanced Tracking Features for Promoters & Campaign Teams

Masar360 helps marketing agencies monitor promoters, oversee campaign execution, and manage on-ground teams with real-time visibility and reliable field tracking tools.

Real-Time Promoter Tracking

Monitor promoters and field marketing staff live on the map with clear visibility into their location and on-ground activitie

High-Precision Location Tracking

Verify promoter presence at assigned campaign locations with accurate, real-time location tracking.

Battery-Efficient Tracking

Keep tracking active throughout the day while minimizing battery usage during extended campaign hours.

Complete Movement History

Review promoters’ movement history throughout the day to verify campaign coverage and visits across assigned locations.

Idle Time & Activity Monitoring

Identify inactive periods, missed locations, and activity gaps that may affect campaign execution.

Distance & Travel Insights

Monitor travel distance and time between campaign locations to improve field planning and operational efficiency.

Real-Time Campaign Check-Ins

Promoters can check in and out at campaign locations with accurate timestamps and location data for clear accountability.

Campaign Execution Verification

Track field activities and campaign updates to verify execution and provide clients with better visibility into on-ground work.

Campaign Activity Logs

Maintain organized records of campaign visits and field activities without relying on manual reporting or repeated follow-ups.

Quick Expense Entry

Promoters can record travel and campaign-related expenses directly from the app while working in the field.

Multi-Level Expense Approvals

Manage expense reviews through customizable approval workflows to simplify processing and support faster reimbursements.

Detailed Expense Reports

Generate comprehensive reports to monitor campaign spending and maintain better visibility into field expenses.

Rep Performance — Today

● Live

Rohit Kumar — Zone A

14/16

Priya Mehta — Zone B

12/16

Amit Shah — Zone C

9/16

Shelf Audit Summary

Last 30 days · 312 outlets

↑ 18% MoM

91%

Compliance

312

Outlets Audited

Issues Found

47 audits completed today with photo proof

Works in Zero-Network Zones

Rural areas no problem. All data syncs automatically on reconnect.

Always On

How It Works

A Day in the Life of a Field Promoter with Masar360

From checking in at campaign locations to tracking movement, capturing execution proof, and submitting end-of-day reports — every step is automated, verified, and visible in real time.

9:00 AM — Start of Day

Campaign Check-In & Activation

Promoters check in through the mobile app upon reaching their assigned campaign location. Masar360 starts tracking their activity and marks the beginning of the campaign shift.

Verified Check-In

Accurate check-ins synced instantly to the manager dashboard.

Checked in — 9:02 AM, Phoenix Mall

11:30 AM — On Ground

Live Tracking & Campaign Monitoring

Managers track promoter locations in real time, ensuring they are present at assigned locations and actively executing campaigns.

Campaign Status — Active

3 locations active · 2 promoters on-site · 1 delayed flagged

2:30 PM — Campaign Execution

Execution Updates & Proof Capture

Promoters capture photos, add notes, and log updates to provide proof of campaign execution and on-ground activity.

Execution Update — Submitted

3 photos uploaded · Notes added · Issue flagged

80% of daily target

6:30 PM — End of Day

Report & Expense Submission

A complete summary of campaign activity, visits, and performance is generated. Promoters submit expenses with receipts for quick approvals.

Day Summary — Auto Generated

Visits

94%

Audit Score

₹820

Expenses

Measurable ROI for Marketing Agencies

Average results achieved by Marketing Agencies within 90 days of deploying Masar360.

37%

Improvement in Campaign Execution Quality

42%

Increase in Promoter Productivity

30%

Faster Client Reporting

Admin Time Saved per Week

What You Get Immediately

Live promoter tracking from Day 1
Verified campaign execution from Day 1
Real-time location visibility from Day 1
Automated daily reports from Day 1

Other Industries We Serve

Logistics & Supply Chain

Real Estate & Property

FMCG & Retail

Pharmaceutical

Construction

Telecom & IT

Home Healthcare

BFSI & Insurance